About me
Hi I’m Estie. Thanks for stopping by. I love making people feel better about the skin they’re in.
Hair removal and the confidence that comes with it, should not be underestimated!
If you’re happy being hairy – I applaud you. I’m all for body positivity, but then equally this website is not aimed at you, however, if you want less hair or fewer blemishes, you’ve come to the right place.
There’s no need for embarrassment. Heck without hair – I wouldn’t have a job! I am passionate about helping you look the way you want, which in turns changes how you feel.
Everybody’s Welcome!
I pride myself on having a judgment free place. Unless you’re not doing your aftercare! Then I’m judging you 6 ways from Sunday when you swear you haven’t had time.
We all doom scroll – when we should be doing selfcare ( I’m guilty too!)
I’m all about you living your best life – and if its hair/blemish free – then I’m here to help you get there, and see you shine with the confidence that is, you’re true you.
The only thing I ask from anyone, is to be kind & respectful of me, my time and my policies. I try to treat people the way that I would want to be treated, and I’d like to expect it in return.
Eat the cake. Sip the cocktails, enjoy the hot tubs, everything’s good for you in moderation – right!!!
Just NO Hot tubs on wax day LOL!
You’ve only got one body, so we need to take care of it – live life to the full, and for the bits you don’t like, well… that’s what I’m here for! X
Qualifications
Estie is highly qualified & local authority licensed. Practising from a dedicated discrete home studio on the outskirts of Helsby. I thrive on learning new skills and keeping my continued professional development current and active. I will also travel up & down the length & breadth of the country to seek out the best training, if I feel it will benefit my clients & customers as well as myself. You never stop learning!
- VCTC Level 3 & Focus Award (Dual) Level 4 – Electrolysis practitioner.
- Multi Qualified. CIDESCO, CIBTAC & ITEC. Beauty/ Waxing Specialist.
- Female Brazilian & Hollywood Hot wax expert (trained by multiple experts over the years in the top of their fields - UK wide such as Kim Lawless – Wax Queen & Sam Marshall – Beauty Guru, as well as developing my own method with various tweaks over the yrs).
- Male & Female Body Waxing Expert with both Strip & Hot wax (trained by Andy Roulliard aka – The Wax Daddy – co creator of “Just Wax Expert” Wax range).
- Estie has also gained her Level 3 Award in Education and Training (AET)
- VCTC Lvl 2 - Covid-19 infection prevention compliant complete with medical grade sterilisation equipment in the form of an Enbio autoclave and ultrasonic tool bath.
I currently use the Sterex SXB electrolysis machine and Sterex & Elite probes products for Electrolysis & Advanced Electrolysis.
I use high quality wax products including Hypoallergenic waxes, across the board. For your most comfortable wax! Years of experience, & training, means my technique will give you a fast, thorough, comfortable wax, with fantastic results, & the more you wax, the better those results get!
Other Training, Workshops, CPD learning
Last Year 2025
- North West Professional Electrolysis Workshop – March 25
- Professional Member of the Electrolysis & Laser Group (ELG) -Sept 2025.
- UK ACP, Laser and Electrolysis Networking Event – Sept 25.
- Sterex Academy – Transgender Clients Webinar – Sept 25
- BIAE – Core Skills Workshop. Back to the Future. – Nov 25.
This Year 2026 so far
- Sterex -Dermascopy Blemish Course – Jan 26.“Mole/Blemish Check” Service launching – Spring/Summer 26. Plus info on Blemish check service coming soon
- “Galvanic Blend” Practice Masterclass – Feb 26 . Ongoing CPD training.
- Ovatu Next – Full Upgrade of Booking system from Classic – Feb 26
- Joined – “The Modern Electrologist Club” – Annual Membership CPD Learning & Zoom Meetings, professional support & advanced learning Group. – April 26
- Maxing Tax digital Training – boring but necessary! – April 26
- BIAE annual Workshop – May 26
This Years future plans
- “Brand New” Website relaunch – June 26 (if you’re seeing this page it went well!! ).
- MASCED training renewal – (Melanoma & Skin Cancer early detection) – July 26.
- Electrolysis Hair refresher Course. Lvl 3. Skills Brush up – June 26
- The Beauty Guru – Trans Awareness online web learning– Jun/Jul 26
- New “Apilus” electrolysis Machine upgrade & training -August 26.
Personal Journey
I’m gonna try & keep this short & sweet – like me! (although most of the time these days, I’m a perimenopausal nutcase who often wonders why she walked into a room! – I know many of you can relate!)
For 20 years – I was a Logistics Buyer, saving companies thousands of pounds, negotiating contracts doing a good job well – & bloody miserable!
I hated it – I’d work hard, long late hours, to never get any recognition or praise, and instead you’d likely get so where are we up to with the next project. Not to mention, in a couple of my former roles I was actively bullied! It was in one of these such roles, I was sat on holiday in Cornwall, it was the day before I was due to come home, and I broke down. Dirty great sobs. I just couldn’t carry on doing it anymore. That’s where my journey started.
Luckily.. I have a fantastically supportive husband, and the stubbornness of a well-worn mule. Obv I did go back to work, but I went back with a plan, a savings target, and a hope for how I saw my future. I wanted a job/career where people went away feeling better than when they walked in, heck where I felt I was doing something worthwhile, and I felt better knowing I’d helped, a job where I could wake up and be proud of what I’d achieved. A job where I’d still be happy doing it 2, 5, 10 years down the road.
I couldn’t find it – so I built it!
It was hard work, false starts, and setbacks, but after retraining in 2013, and then starting Wax & Wellbeing in 2017. I finally had a career I could be proud of.
9 years on, it’s still hard work, it’s still setbacks it’s still investing, but I couldn’t be happier! I’ve achieved amazing client reviews, and built a fabulous client base, and genuinely changed people’s skin & hair and more importantly confidence (including my own!).
Self care is not Selfish
& even if it is – so what! Let’s flip it – since when was Selfish always a negative. Selfish is two sides of a coin! Good & Bad.
Change the changeable
accept the unchangeable, and remove yourself from the unacceptable
Talk to yourself
like you would to someone you love
You should feel comfortable being the best version of yourself that YOU want to be.
Should we ignore the things that bother us and carry on? ..No!
It’s okay to care about your own opinion of you! Respect for others, starts with respect for yourself first.
Love the skin you’re in! It’s money well spent if it brings genuine happiness and confidence.
